I had to create a marketing plan that attracted new clients and would prevent me from spinning my wheels and burning out.<\/strong><\/p>\n\n\n\n Enter the newsletter.<\/p>\n\n\n\n As I researched marketing techniques, it was clear that newsletters were the secret sauce to successful businesses. According to Campaign Monitor, email is 40 times more effective for acquiring new customer<\/strong>s<\/a> than Facebook or Twitter. Additionally, Hubspot<\/a> reported that smartphone users prefer to receive brand communications via email.<\/p>\n\n\n\n After my research, I knew I had to focus on creating an engaging newsletter that allowed me to stay top-of-mind with my audience, offer valuable insights and advice, and ultimately drive sales and bookings. As my business grew, 90% of my clients were acquired from my newsletter subscribers.<\/strong> The other 10% of clients came from referrals, social media, and my friends and family members. <\/p>\n\n\n\n Let\u2019s explore the five reasons a newsletter can be pivotal to the success of your travel planning business and provide some tips for creating a newsletter that engages and converts your readers!<\/p>\n\n\n\n Consider Black Friday and how you receive an onslaught of emails from all the companies you surrendered your email address to. This day has been dubbed “National Unsubscribe Day” because your inbox is overwhelmed with sales pitches. Why? Businesses know the best way to reach you is over email. <\/strong><\/p>\n\n\n\n Social media platforms like Facebook, Instagram, and TikTok are valuable tools for establishing a brand<\/strong><\/a>, but when it comes to driving sales, research conducted by numerous marketing companies<\/a> indicates that emails are more effective at engaging consumers and converting sales. While social media may display only a fraction of the posts from the accounts you follow, it’s easy to overlook ads, posts, or irrelevant content that you do come across, given the overwhelming volume of information available. “Doom Scrolling” is a passive activity that does not require any engagement or attention from the viewer.<\/p>\n\n\n\n On the other hand, emails are a more dependable method of communication, as they will always appear in your inbox, even if they initially end up in the spam folder. While you may not open every email, ignoring an email in your inbox is difficult. With email, you are prompted to take action – whether it’s to open the message or delete it. You must acknowledge the email and decide what to do with it, giving it a higher likelihood of engagement than social media content!<\/p>\n\n\n\n Email’s reliability makes it more powerful and gives you a far better reach than most other marketing techniques.<\/strong><\/p>\n\n\n\n By consistently delivering high-quality and relevant content, your subscribers will come to trust the information and insights you provide. This requires a focus on creating valuable and engaging content that meets the target audience’s needs. When your email content is valuable, subscribers will recognize your expertise and feel comfortable requesting your travel planning services. There are two rules to follow to make content valuable and engaging.<\/p>\n\n\n\n The first is to write emails that contain helpful information.<\/strong> Try not to overanalyze what \u201chelpful\u201d means in this context. My emails usually contain simple messages such as planning tips, theme park news, or updates about my latest article or YouTube video like the one below!<\/p>\n\n\n\n![\"\"](\"https:\/\/www.themeparksforgrownups.com\/wp-content\/uploads\/2023\/03\/Disney-Cruise-Line-Castaway-Cay-Dream.jpeg\")
\n\n\n\nReason #1 You Have Control of Your Audience Reach <\/strong><\/h3>\n\n\n\n
![\"\"](\"https:\/\/www.themeparksforgrownups.com\/wp-content\/uploads\/2021\/05\/2021-SeaWorld-Manatee-Rescue-Rehab.jpg\")
Reason #2 Establish Credibility and Build Trust with Every Newsletter<\/strong><\/h3>\n\n\n\n